Pomio Insights

Topic: Sales — page 3

Articles on pipeline hygiene, deal fields and follow-up habits that keep a shared sales pipeline honest. Answer-first, from Pomio CRM.

Articles

All insights

Sales

Should the CRM forecast only count deals with a next step?

Yes. A deal without a dated next step is hope, not a forecast line. Exclude it, or park it in a separate uncommitted view, until there is an owner, a next-step date and ideally a linked task. Pomio CRM keeps next-step dates, tasks, forecast categories and owners on the same deal.

Author: Pomio

Sales

Should a lost CRM deal be reopened or created as a new deal?

Usually create a new deal. Reopening a lost deal rewrites history: the loss reason, sales cycle and win rate stop matching what happened. Reopen only when the deal was closed by mistake. Pomio CRM keeps the lost deal, its loss reason and the new deal on the same company.

Author: Pomio

Sales

Should every CRM meeting get a follow-up task the same day?

Yes. A meeting without a next step is a closed conversation, not progress. Log a follow-up task with owner and due date before the day ends, and link it to the contact or deal. Pomio CRM keeps activities, tasks, owners and due dates on the same records.

Author: Pomio

Sales

Should every open CRM deal name the decision-maker?

Yes for deals past early discovery. The primary contact is often not the person who can say yes. Without a named decision-maker, pipeline and forecast look healthier than they are. Ask for a person or role before proposal or commit. Pomio CRM keeps primary contact, owner, stage and notes on each deal.

Author: Pomio

Sales

Should a CRM deal be allowed to move back to an earlier stage?

Yes, when the deal really went back: a new decision-maker, a reopened scope or a budget that was pulled. Leaving it in a later stage makes the pipeline and forecast look better than they are. Ask for a short note with every step back and watch how often it happens. Pomio CRM keeps stage, owner and notes on each deal.

Author: Pomio

Sales

Should new-business and existing-customer deals be tracked separately in a CRM?

Yes. Deals with new customers and deals with existing customers close at different rates and speeds, so mixing them distorts your win rate and forecast. Mark every deal as one or the other with a fixed label or the source field, and report on both separately. Pomio CRM lets you filter on labels next to stage and owner.

Author: Pomio

Sales

Should every CRM deal record the main competitor?

Yes, for deals past the first conversation. One competitor name per deal, picked from a short fixed list, tells you who you really lose to and where your pricing and pitch need work. Pomio CRM keeps it next to stage, owner and notes on every deal.

Author: Pomio

Sales

Should CRM deal amounts be entered excluding VAT?

Yes. Enter every deal amount excluding VAT, in one agreed way, so pipeline totals, forecasts and targets add up to the revenue you actually keep. Agree the rule once, write it next to the amount field and check new deals against it. Pomio CRM records a value on every deal.

Author: Pomio

Sales

Should a CRM deal be split when two salespeople win it together?

Yes, when both did real work on it. Keep one owner who stays responsible for the deal, and record the split as percentages that add up to 100, agreed before the deal is won. Pomio CRM supports deal splits across participants next to commission rules and targets.

Author: Pomio

Sales

Should CRM sales targets be set per person or per team?

Both, in that order. Set the team target first as the number the business needs, then split it into personal targets for the people who own deals. Measure both on won deals in the CRM, in the same period. Pomio CRM sets targets per user or per team, by month, quarter or year.

Author: Pomio

Sales

Should every CRM company have an industry category?

Yes — give every company in the CRM one industry category from a short, fixed list. It makes targeting, win/loss analysis and handover far easier than free text. Keep 10 to 20 categories, one per company, plus “Other”. Pomio CRM keeps company categories in settings, next to filterable labels.

Author: Pomio

See Pomio CRM in your own tenant.

Start a 14-day trial or request a demo. This preview site has no purchase flow.